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Personal Projects! All works featured are designed personally

Life before agency

Vista Group International

Product & Digital Marketing Intern

The summer of 2022, I interned at Vista. I was exposed to different facets of marketing with a predominant focus on the brand Veezi. With a wide range of projects, I was involved in making an internal press release, preparing Christmas cards for customers, positioning and messaging for the subscriptions module, leading the Go-To Market Strategy for the launch in Mexico, content strategy, socials and blogs. 

CHANCERY (Start-up)

Marketing Director (2020-2022)

Implementing marketing strategies through social media management and designing on-brand templates and some UI. Generated 500 leads within the first month, from a following of 1000 across social media channels. Currently, acquired 3.4k following across social media channels with 1100+ leads.

multipleq (closed)
Feedback Button
A Launch Post
  • Instagram
  • LinkedIn
  • Facebook

Chancery is an online platform for students who are applying for investment banking roles to learn key finance concepts and practice for technical interviews.

CHANCERY (Start-Up)

Marketing Director

Implemented marketing strategies through social media management, designing on-brand templates and some UI. Generated 500 leads within the first month, from a following of 1000 across social media channels. We acquired 3.4k following across social media channels with 1100+ leads across the span of the project.

Chancery is an online platform for students who are applying for investment banking roles to learn key finance concepts and practice for technical interviews.

  • Instagram
  • LinkedIn
  • Facebook

SavY New Zealand

Branding Consultant

I contributed to the UoA MDC's sub-team that has developed a comprehensive brand book and was commissioned (all proceeds went to charity), to help redesign workshop materials to be used in their free literary workshops across different high schools in Auckland and Wellington.

SavY is a charitable trust designed to enhance young people with good financial habits.

AUSA Kate Magazine

Artist

Kate is an annual feminist-focused magazine that AUSA's Women's Rights Officer edits. As a student-written and published magazine, Kate exists to raise awareness of women’s issues, experiences and interests.

My art piece was featured on page 5, which was one of the submissions selected out of 83 submissions.

Screenshot 2021-09-20 174352.png

Self-Love Campaign 

Artist

SelfI (Self and the letter I) is a self-love campaign that encourages teenagers and young adults to find their identities and learn to embrace their flaws.

First OSC Yearbook

Yearbook Lead, Co-Lead Designer

Founded the first official student-led yearbook at Ormiston Senior College. Established the committee, oversaw the process for gathering pieces, editing, designing to printing and personally co-designed the cover, along with half of the book.

Commission Work

Artist & Designer

Designed the cover for a booklet to be presented to the local council (Howick Council) which contained the student voice for the development of the future community mall, Ormiston Town Centre.

Process - Pencil, pen, watercolour, Photoshop
Final refined cover.jpg
  • LinkedIn

© 2025 Sophie Chen

Note: There is an easter egg hidden on this website

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